Nearly 25 Years In and We're
Still Charting New Pathways


Part of the DWA network of independent agencies, we started out of the spare room of our CEO’s house more than 25 years ago. In those early years, CME was foundational to the DWA business, and we eventually grew into an independent branded entity, CME Enterprise, in 2002. A small but mighty team, CME Enterprise executed an array of activities across numerous therapeutic areas.

In 2015, CME Enterprise rebranded as Forefront Collaborative with a new mission: break the mold of static CME and find new ways to educate HCP learners. With that renewed focus, Forefront Collaborative became one of the first CME companies to develop TED Talks-style presentations. We also launched RheumAcademy and, in 2019, became the first CME company to deploy the Microsoft HoloLens in an educational initiative. For that effort, in 2020, Forefront Collaborative received the Pioneer Award for Breaking New Ground from the Alliance for Continuing Education in the Health Professions.

And that’s just the beginning.

Experiential learning and immersive experiences will guide the future of CME, and we look forward to working with our partners to continue raising the bar and defining what’s possible in continuing medical education.


Deborah Wood, MFA, CEO

With more than 20 years of experience in healthcare marketing, education, and communications preceded by 10 years in senior management with Fortune 500 companies, Deborah is highly recognized in the industry for her visionary leadership and innovation and the success of her entrepreneurial endeavors. PharmaVOICE magazine readers named Deborah one of the 100 Most Inspiring People in the Life-Sciences Industry. Deborah serves as a member of the United Way Women’s Leadership Council. She is Past President of the Board of Directors for St. Vincent Carmel Hospital, a member of the Board of Directors for the Diversity Alliance for Science, Inc. (DA4S), and a board member for The Alliance—A Forum of Indiana Business Leaders. She is also a member of the Women’s Business Enterprise National Council and the Healthcare Businesswomen’s Association. In 2014, Deborah received the Starkey Entrepreneurial Woman Award, which recognizes women business leaders who exemplify the spirit of success, teamwork, and leadership.

Ro Brual, RPh, Vice President and General Manager

Ro plays a critical leadership role in delivering top-quality independent healthcare education. He incorporates patient, payer, and healthcare professional insights into his daily work, bringing more than 30 years of sales, marketing, and medical education experience with a Fortune 500 pharmaceutical company, more than 15 years of that time spent in continuing medical education. Ro, a graduate of the University of Cincinnati College of Pharmacy, is a registered pharmacist.

Lily Zurkovsky, PhD, Senior Medical Director

Lily leads the content team with the ever-present goal of improving patient care. Working with cross-functional colleagues, she develops strategies to harness the Forefront Collaborative collective expertise in creative, outcomes-oriented educational design across a variety of therapeutic areas, including neurology, psychiatry, rheumatology, dermatology, oncology, women’s health, diabetes, and cardiovascular disease. Lily earned her PhD in Neuroscience at the University of Illinois at Urbana-Champaign and conducted her postdoctoral training at Vanderbilt University. Before joining Forefront Collaborative, she worked as a medical science liaison in the pharmaceutical industry.

Christine Tebben, Director of Operations

In addition to overseeing all Forefront Collaborative operations, Chris leads our educational project managers who budget, plan, and execute our CME activities. She has completed extensive Project Management Institute training and is a certified Lean Six Sigma Yellow Belt. With 12 years of CME-specific experience, Chris has been with the company for 18 years. She earned her bachelor’s degree in Communications and Advertising from Purdue University.

Jonathan Scoble, Associate Director of Development

Jonathan establishes and maintains relationships with grantors, collaborators, and educational partners, discerning opportunities that align with the company’s mission, and values and facilitating the timely execution of educational grant proposals. Jonathan also plays a key role in conceptualizing strategy, managing proposals through all stages of development and submission. He is a graduate of the University of Massachusetts, where he earned a bachelor’s degree in Management. Jonathan amassed nearly 15 years of experience in the CME field, both in academia and industry, prior to his return to Forefront Collaborative, where he began his career.

Together, we can explore the edges of possibility and pioneer the CME experience.

Contact Us